SME Experience – How it feels to be an entrepreneur

Title: SME Experience – How it feels to be an entrepreneur
Category: Motion Graphics, Digital Content Creation
Client: European Commission DG Enterprise and Industry & UEAPME (DMG)
Description: The SME-Experience Media installation was part of SME-Experience Exhibition during the 1st SME-Week, which takes place in 2009 for the first time in Brussels. Open to everyone with an interest in entrepreneurship. It should inspire people by giving them a preview into the challenges and the rewards in the life of an entrepreneur and will offer visitors the full experience of how it feels to do business as an entrepreneur.
One year later the SME-Experience opens his doors again at the "Dia de l'Emprenedor 2010" in Barcelona.
We were responsible for the complete animatios from scratch, for the respective rooms.
Room No.5 "Risk" Heavy thunderstorms with lightning and explosions - representing
the risks entrepreneurs have to cope with every day... A loopable composition on two videowalls mounted around the corner...
Room No.7 "Freedom" An interpretation of freedom to Nicola Sani´s "Le città continue"

guides you to absolute freedom without any boundaries – not even as regards

your own body,  space and time... and being an entrepreneur grants you some of this freedom...
Room No.8 "Success" A "Sportsman" representing an entrepreneur meeting a new challenge in an unknown world, faces lots of obstacles that force him to overcome them.
With a high range of skills and lots of flexibility he finally masters any trouble.
At the end he dissolves into many €-Signs as symbols of success, on the one hand
thus leading over to the next room (money) whereas the other hand invites the
viewer to start another challenge of success in a kind of "loopology"...